WETA Fête à Tête

My role: copywriter. Produced by the creative services team at Low + Associates, original artwork by Adam Saynuk.

Client: WETA, Washington DC PBS Affiliate

Awards: IABC Silver Inkwell Award, national PBS development award

Description: WETA needed to breathe life into its development program, so we created Fete-a-Tete for their annual black-tie fundraiser. Fete-a-Tete is a series of eight dinner parties, based on themes taken from the network’s television programs, held on one night.

We designed a miniature booklet which served as an invitation to and expanded menu for the evening_s events. The piece was both elegant and informative.

Each dinner was 100% subscribed and attended. WETA believed this event was the most successful of its kind, and PBS is considering expanding the event to the national level.