Open House Mad Lib

As Low & Associates geared up for its 20th Anniversary, the creative team wanted to subtly highlight the firm’s services. Rather than a hard sell, we decided to underscore the marketing research capabilities of the company by using a Mad-Lib invite. By encouraging guests to fill out the Mad-Lib–awarding prizes for creativity–we collected information from attendees.

About a month after the event, we emailed a follow flash presentation including information typical of market-research findings culled from the mad libs.

My role: concepting and copywriting.

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